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Grooming

Grooming

Acqua di Parma welcomes you to the Futura

Introducing you to the newest member of Acqua di Parma’s colonia family; Colonia Futura. This new addition represents the sustainability manifesto of the historic Italian Maison, and is the first Colonia made with 99% natural origin ingredients. Bergamot, clary…

Grooming

Acqua di Parma’s Signatures of the Sun

Introducing Signatures of the Sun; a brand new collection of fragrances from Acqua di Parma. The collection consists of 10 fragrances, each of which embodies the traditional heart of Colonia but with new ingredients selected from all over the…

Grooming

Acqua di Parma Launches Chinotto di Liguria

Introducing Chinotto di Liguria; the latest addition to Acqua di Parma’s Blu Mediterraneo family. Based around chinotto (pronounced keen-otto), an extremely rare citrus fruit which grows on the steep coastal cliffs of Liguria in Northern Italy, this energising and refreshing…

Grooming

Welcome to David Beckham’s House

Introducing House 99 – the first grooming and skincare brand from David Beckham. Created in partnership with L’Oréal, the brand aims to provide all the tools men need to experiment with their look, with the ambition to demystify men’s…

Grooming

Introducing Colonia Pura from Acqua di Parma

Introducing the campaign for the new Colonia Pura from Acqua di Parma. Featuring British model Will Chalker alongside his wife Chloe and their son Arthur, this campaign is the first time the brand is using an ambassador. Created as a modern…

Grooming

Plane and Simple

We all know that travelling, especially on a long-haul flight, can take its toll on your skin. Aeroplane cabins have extremely low humidity which can cause your skin to become dehydrated quickly. Keeping your body hydrated whilst flying is…