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Belstaff On Any Sunday

Belstaff’s Spring/Summer ’17 collection is inspired by Bruce Brown’s 1971 motorcycle film ‘On Any Sunday’, starring Steve McQueen. Like the film, the collection celebrates the carefree attitude of the guys from on and off the bike tracks. Referencing the sun-bleached palette of the film, key design references are also taken from Belstaff archive pieces of the same era.

Colour plays a big role this season, given that in the late ’60s motorcycle apparel brands began to experiment with new leather dyes and patterns. This allowed riders to better customise their racing leathers to create recognisable personas on the track and this concept has been replicated in the collection.

Belstaff SS17 Menswear Collection at QEII, London, Britain on 12 Jun 2016.Belstaff once again chose a very British location for the collection’s presentation: the Queen Elizabeth II Centre opposite Westminster Abbey, which coincided with another legendary event: HRH Queen Elizabeth II’s 90th birthday luncheon.
The collection was presented on male and female models hanging around a vintage pick-up truck and bike, in an outdoor setting within a film-set, in homage to ‘On Any Sunday’.

BelstaffLooksSolo-022The collection includes the belted hand-waxed leather Enduro jacket and the red-striped four-pocket Daytona jacket, both inspired by the original jackets Belstaff introduced in the 1970s, along with the Romero which represents the concept of customisation which helped to define the pioneering track riders of the same era. In keeping with the coloured leather concept, suede racing jackets are also offered in new colours, from a rich tobacco tone to a black, burnished finish.

BelstaffLooksSolo-014Hand-waxed cotton has been updated for summer. A new light-wash treatment offers a lived-in feel to a flight jacket with leather collar, a bomber with contrast leather sleeves and ribbed cuffs, and a vintage four-pocket un-belted jacket called the Tyfield. The relaxed and open necklines of this season’s shirting pay tribute to the racing shirts of the ’70s. A new shape is the Chaddeerton – a shirt/jacket hybrid in dusty sage perfect for layering during the warmer months.

In denim, a dusty and sun-bleached attitude infuses Belstaff’s iconic Blackrod and Eastham styles, while graphics and bi-colouring give t-shirts a seasonal flavour. Summer knitwear plays off the collection’s key themes with textured knits featuring coloured detailing in seasonal weights. This season also sees Belstaff launch a new and complete accessories line inspired by the concept of adventure travel.

BELSTAFF_FUDGE 10See Belstaff’s SS17 lookbook below…

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