Campaigns Fashion

GIEVES & HAWKES’ BOTANICAL EXPLORATION

For their Spring/Summer ’19 collection, Gieves & Hawkes’ revisits an overlooked part of the house’s history. In the 19th century, the house was a prominent outfitter to explorers and adventurers, and Creative Director John Harrison has reimagined this chapter for today’s style conscious man.

‘The DNA of Gieves & Hawkes is rooted in its British naval history and exploration heritage,’ says Harrison. ‘My aim for SS19 was to look at the lifestyles of famous explorers and botanists, taking inspiration from their expeditions.’

Mirroring many of Harrison’s botanical design cues, the campaign shows off the collection’s vibrant use of colour. Pastels are replaced by saturated tropical tones. Inky blue, burnt orange, tropical pink and jungle green take centre stage across modern suits, easy separates and printed shirts. Archive prints run through the collection too, referencing the flora and fauna recorded in the explorers’ journals.

Shot on location in Ibiza, the campaign channels the collection’s rich textures and relaxed styling. The collection’s casual elements include textured linen shirting in warm, confident colours, fine gauge knitwear and contemporary stretch-cotton chinos in sand, khaki, navy and powder blue.

Gieves’ signature silhouette remains, but the design team has enhanced the structure of this season’s suiting with lightweight canvases, lighter shoulder pads and relaxed waists for a comfortable fit in warmer weather. The house’s signature silk jacquard evening jackets feature sophisticated palm leaf motifs for a tropical feel.

Here is a campaign that reinforces Gieves & Hawkes’ approach to menswear design; luxurious, contemporary and chic. Whether elegant tailoring, impactful occasionwear or refined weekendwear, the SS19 collection offers a versatile summer wardrobe for sophisticated, worldly men.

Shop the collection here.

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