Kent & Curwen’s Autumn/Winter ’17 campaign sees David Beckham cast in the title role, with international fashion photographer Willy Vanderperre once again behind the camera. Highlighting the counter-cultural references of the brand, the campaign is inspired by the birth of 80’s British indie music. David is captured in a raw brick alleyway, evoking the industrial DIY aesthetic typical of this movement.
The campaign features five different looks, each chosen to represent the key themes of the collection. In one image David is photographed in a heavy wool Great Coat, a signature piece for AW17 and a reference to the brand’s military heritage. In another he wears an iconic regatta jacket, symbolic of the brand’s past in creating varsity stripes for sporting clubs, schools and universities. In other images David wears a leather trim bomber jacket, a black pea coat and a duffel coat – all direct references to 80’s indie music videos.