Fashion News

Reebok Announce Collaboration With Huntsman & Sons

Reebok have announced a collaboration with one of Savile Row’s most established tailors, Huntsman & Sons, on a unique project to create a prototype suit using Reebok’s exclusive new Flexweave material; a versatile new textile that can be produced using an unlimited array of fabrics.

The Reebok x Huntsman project is being led by Huntsman Head Cutter and Creative Director Campbell Carey, and will take the first generation of Flexweave material designed for footwear and curate the textile into a premium suit.

“This a unique, creative and exciting proposition from Reebok. After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment. The perfect suit is a fusion between fit, comfort and style” said Carey.

Huntsman & Sons will create the suit to the measurements of American football star and Reebok Running ambassador, Brandin Cooks, who has worked closely with Reebok on the development of upcoming Flexweave footwear offerings. In February 2018, Huntsman will deliver the suit to Cooks following months of experimentation and testing in their Saville Row workshop.

“Flexweave is one of the most advanced steps in footwear upper construction. We are committed to bringing innovative technology to the running category to re-assert ourselves as a leader. We are thrilled to be partnering with Huntsman and push the limits of fit and function to develop a men’s suit using this innovative weave” said James Woolard, Brand Director of Reebok Running.

Discover the world of Huntsman here.
Find more information on the Reebok Innovation Collective here.

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