Fashion News

River Island x YMC Collaboration

Now in its 10th season, the River Island Design Forum is a creative and collaborative project that gives British designers an exciting platform from which to showcase their unique design talent.

Following on from last year’s successful collaboration with Lou Dalton, the Design Forum is now teaming up with YMC to create an exclusive 15-piece collection.

This collaboration marks YMC’s 20th anniversary and to celebrate they have raided their extensive archives and revived their greatest hits, including the signature star ‘Sabbath’ knit, the Rib Collar Shirt, the versatile Pac-A-Mac and the timeless YMC Baseball Shirt.

“When it came to designing the collection – we wanted to not only ensure that the River Island man was always front of mind, but also to create a collection that was true to the YMC DNA” says Fraser Moss, Creative Director and Founder at YMC.

The collection will launch the week commencing 13th June in selected stores and online, with prices from £22-£160.

www.riverisland.com

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