Campaigns Fashion

Versace’s Fall/Winter ’17 Campaign

versace, aw17, fw17

Versace has debuted its Fall/Winter ’17 advertising campaign, conceived by Artistic Director Donatella Versace and shot by Bruce Weber.

The campaign sends a powerful manifesto of unity and hope, with models dressed in bold looks from the FW17 collection and featuring affirming messages of “EQUALITY”, “STRENGTH” and “LOVE”.

Capturing the spirit of unity, the campaign encourages all to take a stand, define their beliefs, and do so with courage, positivity and optimism.

Featuring models Barry Lomeka, Barak Shamir, Filip Wolf, Saul Rodriguez, Alpha Dia, Valentine Rontez, Tristian Thevenot and Michael Gioia, the campaign is a pure expression of the brotherhood of Versace. Different men, different beliefs and different styles meet to create the new vision of the Versace man.

“The message of this campaign is clear and direct” says Donatella, “It is about the unity, love and togetherness that we all need, no matter who we are or where we come from.”

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