Introducing House 99 – the first grooming and skincare brand from David Beckham. Created in partnership with L’Oréal, the brand aims to provide all the tools men need to experiment with their look, with the ambition to demystify men’s grooming and encourage self-expression. Included within the 21-piece collection is a face moisturiser, beard oil, hair pomade, beard scrub and tattoo body moisturiser.“I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look” said Beckham. “I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.”
Merging David Beckham’s legacy of new looks with L’Oréal’s expertise, the House 99 product line has been carefully engineered over the past two years. Quinoa and spirulina form the heart of the brand’s formulas, chosen specifically for their health-boosting properties. These natural protein-rich actives work to strengthen hair, revitalise the body and illuminate skin.
So why “99”? Well, the number marks a momentous year in both his personal life and career. He married Victoria, his eldest son Brooklyn was born and Manchester United won the treble.
House 99 is launching exclusively at Harvey Nichols on February 1st. Shop the collection here.